A détournement is a variation on a previous media work, in which the newly created one has a meaning that is antagonist to the original. The original media work that is détourned must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work. The term “détournement”, borrowed from the French, originated with the Situationist International 1957-1972;[1][2] a similar term more familiar to English speakers would be “turnabout” or “derailment”.

via Détournement – Wikipedia, the free encyclopedia.